The Magic Toychest
Discover the mystery of the magical chest in the complete interactive 74-page book.
✦ AN INVITATION TO IMAGINE
Welcome to the Playhouse.
A little magic. A lot of imagination. Open the toy chest and discover games, stories, and surprises with Gelli Belle and her friends.
✧ Get the Gelli Belle App✧ Family-friendly fun for young imaginations
✧ A SOFTER SIDE OF THE MAGIC
When playtime ends, Dreamland begins.
Join Larry the Lazy Lion for Dreamland Radio, gentle music and bedtime stories. Susie will be there when it is time for a little calm.
THE MAGICAL BOOKSHELF
Explore the magical bookshelf.
Open Gelli Belle's first adventure, or discover a little preview of the stories still to come.
✦ THE COMPLETE FIRST STORY01 / 04
✧ COMING SOON
The Lazy Lion
A new Gelli Belle story is on its way.
♫ A SONG FROM THE MAGIC TOYCHESTBe Easy
Hear a little of the magic while you wait for the book.
Choose a story.
Tap a book to feature it aboveThe Lazy Lion
Can Larry find the courage to get out of bed and embrace a new adventure?
The Shy Sheep
Join Susie as she discovers that brave moments can begin with small steps.
The Angry Alligator
Alex's big feelings lead him to discover a new way to respond to surprises.
The Magic Toychest is free to read today. The other stories are previews, featuring their own original character songs.
✦ THE MAGIC TOY CHEST FRIENDS
Meet the Toy Chest Crew.
Every toy has a name. Every friend has a story. Choose a character to hear their music, discover their personality, and find their very own Playhouse adventure.
✧ Every character has a story to tell. Who will you meet first?
DISCOVER YOUR NEXT ADVENTURE
A whole Playhouse of possibilities.
Start with four free games and collect twelve toy friends to unlock the Coloring Book. Explore our new game-cover gallery, including two more simple Playhouse games and exciting adventures in development.
✦ Free to play
The Magic Toy Chest
Spin the magical wheel, meet all twelve enchanted toy friends, and discover their stories, funny quotes, and surprises. Every friend you collect brings you closer to unlocking Gelli Belle’s Coloring Book.
✦ Twelve magical friends✦ New facts & funny quotes✦ Collect them all
✦ Free to play
Which Toy Friend Are You?
Five playful choices lead you to a toy-chest friend.
✦ Free to play
Memory Match
Find the matching toy friends in a charming card-flip challenge.
✦ Free to play
What Would You Do?
Choose wisely! Wild mistakes can create a calamity and end your adventure. Save the story to collect each friend.
✧ Collect all 12 to unlock
The Coloring Book
Color 36 imaginative pictures. Collect all twelve toy friends to unlock your reward.
✦ Coming Soon
Gelli Belle’s Magic Jigsaw
Piece together favorite Gelli Belle illustrations in a magical jigsaw adventure.
✦ Coming Soon
Bubble Bonanza!
Pop magical bubbles, discover treasures, and chase joyful arcade combos.
✦ Coming Soon
Pinball Palace
Launch the silver ball into a magical machine filled with bumpers, ramps, and surprises.
✦ Coming Soon
Food Fight Frenzy!
Dodge flying desserts, launch silly treats, and dive into harmless cartoon chaos.
✦ Coming Soon
Garden Guardians!
Protect an enchanted garden with imaginative plants and toy-powered defenses.
✦ Coming Soon
The Missing Magic Key
Explore secret rooms and solve puzzles to recover the lost Magic Key.
✦ Coming Soon
Gelli’s Great Escape!
Run, jump, slide, and dodge as Terry pursues Gelli through magical toy worlds.
✦ Coming Soon
Wild Wheels Grand Prix
Race toy vehicles through winding tracks, clever shortcuts, and exciting championships.
✦ Coming Soon
Freddy’s Forgotten Adventures
Freddy keeps losing his shopping lists. Remember ever stranger items and complete his errands.
✦ Coming Soon
Claude’s Magic Makeover Studio
Paint Claude’s face, dress him in imaginative costumes, and reveal theatrical transformations.
✦ Coming Soon
Penelope’s Royal Fashion Show
Combine outfits, makeup, hairstyles, and accessories, then unveil your looks on the runway.
✦ Coming Soon
Susie’s Sneaky Escape
Sneak through playful mazes unseen. If spotted, escape the chase before getting caught.
✦ Coming Soon
Alex’s Last Straw!
Handle escalating mishaps across different settings before Alex’s rage meter overflows.
✦ Coming Soon
Larry’s Sleepwalking Kingdom
Move bridges, platforms, and cushions to guide a sleepwalking Larry through comic danger.
✦ Coming Soon
Pete’s Ultimate Dance-Off
Watch dance combinations, remember the sequence, and perform the moves on the beat.
✦ Coming Soon
Jim’s Jelly Gymnastics
Swing on stretchy tentacles, build momentum, and soar through underwater obstacle courses.
✦ Coming Soon
Felix’s Prank House
Sneak through Toy Chest houses, set harmless pranks, and escape without being discovered.
✦ Coming Soon
Benny’s Big Build!
Construct bridges and machines, test the physics, and build bigger with the whole crew.
✦ Coming Soon
David’s Magic Music Studio
Play a real digital drum, unlock instruments, and build music in your own studio.
✦ Coming Soon
Terry’s Tower of Trouble!
Choose a Toy Chest rescuer, climb Terry’s towers, dodge obstacles, and save Gelli.
✦ THE MAGIC TOYCHEST SOUNDTRACK
Listen while you explore.
Press Play below, then keep reading and playing throughout the Playhouse. The music pauses automatically when a story soundtrack or game needs the sound.
The Magic Never Ends!
New games, new surprises, and more magical adventures are on the way.
Come back soon. There's always more magic to discover!
