Gelli Belle approaches a magical gathering of living toys
The magic begins here

Gelli Belle.

A little girl.
An enormous imagination.
A whole world waiting to come alive.

✦ A family-friendly world of stories, games & music for kids — A note for parents

Read the first story Enter the Playhouse

Every adventure has a beginning

It starts with a little magic.

One mysterious toy chest. One curious little girl. And a secret that changes everything.

Discover the first story
Gelli Belle and her father watch the magical toy chest glow in a mysterious passage

The complete first story

Let the magic begin.

The Toy Chest friends spring from a glowing magical chest
KEEP THE MAGIC GOING

There is more waiting in the Playhouse.

Meet the toy friends, discover games, and explore the full storybook collection.

Explore the Playhouse

Discover what comes next

More stories.
More magic.

More adventures are on their way. Meet the characters and imagine what happens next.

Official cover of Gelli Belle and the Lazy LionCOMING SOON

Gelli Belle and the Lazy Lion

Larry the Lazy Lion has everything he needs: a comfy bed, a cozy blanket, and even butlers at his beck and call! So when Gelli Belle invites him outside for a day of adventure, Larry has just one thing to say: NOPE! Can Gelli Belle convince the world's laziest lion that there's more to life than sleeping?

Official cover of Gelli Belle and the Shy SheepCOMING SOON

Gelli Belle and the Shy Sheep

Susie the Shy Sheep wants to play soccer with Gelli Belle and her friends. There's just one problem: she's afraid of EVERYTHING that could go wrong! From flying soccer balls to imaginary stampedes, Susie's imagination is running wild. Can she find the courage to stop worrying and start playing?

Official cover of Gelli Belle and the Angry AlligatorCOMING SOON

Gelli Belle and the Angry Alligator

Alex the Angry Alligator has a BIG temper—and today, everybody's about to hear about it! A crowded bus, a quiet library, and a surprise rainstorm turn an ordinary outing into one enormous meltdown. Can Gelli Belle teach Alex a little trick for calming down before his temper ruins their friendship?

Gelli Belle is surrounded by her Toy Chest friends as the scene transforms

Inside the magic

A world of imagination.A crew of unforgettable friends.

Gelli Belle smiles and waves hello in her pink pajamas

Say hello

Meet Gelli Belle.

Curious, imaginative, and full of heart. Gelli Belle is discovering that the greatest adventures sometimes begin right at home.

Every new friend has a story. Every big feeling has a lesson. And around every corner, there's a little bit of wonder.

Explore her adventures

✦ THE MAGIC TOY CHEST FRIENDS

Meet the Toy Chest Crew.

Every toy has a name. Every friend has a story. Choose a character to hear their music, discover their personality, and find their very own Playhouse adventure.

12 FRIENDS · ENDLESS MAGIC
Swipe to discover their worlds

✧ Every character has a story to tell. Who will you meet first?

The magic begins at home

Meet the Family.

Every family has its own kind of magic. In Gelli Belle's family, three remarkable people have extraordinary gifts—and even more magical powers waiting to be discovered.

They each possess different magical powers yet to be discovered.

✦ THE SOUNDTRACK TO THE MAGIC

The Music Box.

Fourteen original songs, a world of colorful characters, and an immersive music experience made for little dreamers—and the grown-ups dancing with them.

14 songs · enhanced high-quality audio
Gelli Belle opens the glowing magical chest with her golden key

Look a little closer

Imagine the impossible.

The adventure begins in Gelli Belle's Playhouse.

Step beyond the storybook into a magical world of stories, games, music, and toy-chest surprises. Every friend has a story—and every adventure begins with imagination.

Enter the Playhouse Get the Gelli Belle App

Discover games and adventures in the Playhouse.

Gelli Belle receives the magical golden key from her father
Gelli Belle falls asleep while her mother watches over her

A little wonder goes a long way

The magic lives in you.

Back to the beginning